hi. i'm bridget!
i’m a hybrid ui + ux
designer + art director
for the past 5 years i have been focusing on creating cart and checkout product enhancements, concentrating on design solutions that integrate into mobile apps and desktop. helping to make the customer shopping experience easier by way of product & site enhancements. increasing conversion and creating measurable business results.
2015 – Current
Sears Holdings Corporation
Sr. UI/UX Designer
2012 – 2015
Sassafras Enterprises, Inc.
Design Manager, UI/UX Designer
2011 – 2012
2010 – 2011
making the digital world a smarter + better place
challenging ideas + what we know
empathizing, listening + observing
building best experiences + solutions
questioning what we know
creative ideas + thinking outside the box
researching + gathering data
being happy + positive
The Problem. 💩
Gather user stories, research, observe, question, learn & understand the user story.
Competitive Analysis. 🧐
Explore, gather data, sketch, white board and wireframe.
Discuss designs iterations and user flows.
Refine, evaluate, get feedback from the team, stakeholder review and discussion.
User testing: gather insights, evaluate.
Refine again. 👩🔧
Define problems, update, implement and review.
Deliver product and specs work, with developers to ensure ui and ux is built to creative specifications.