hi. i'm bridget!

me

i’m a hybrid ui + ux
designer + art director

for the past 5 years i have been focusing on creating cart and checkout product enhancements, concentrating on design solutions that integrate into mobile apps and desktop. helping to make the customer shopping experience easier by way of product & site enhancements. increasing conversion and creating measurable business results.

my skills

UI + UX Design95%
Sketch85%
Adobe Creative Suite99%
Invision + Prototyping95%
HTML + CSS95%
Wordpress95%
Animation + Principle + After Effects60%

my experience

2015 – Current
Sears Holdings Corporation

Sr. UI/UX Designer

 2012 – 2015
Sassafras Enterprises, Inc.

Design Manager, UI/UX Designer

2011 – 2012
Paper Source

Graphic Designer

2010 – 2011
McDonald’s
Graphic Designer


specializing in..

making the digital world a smarter + better place

challenging ideas + what we know

empathizing, listening + observing

building best experiences + solutions

questioning what we know

creative ideas + thinking outside the box

researching + gathering data

being happy + positive

my process

1.
The Problem. 💩 

Gather user stories, research, observe, question, learn & understand the user story.

 

2.
Competitive Analysis. 🧐
Explore, gather data, sketch, white board and wireframe.

 

3.
Create. 👩‍🎨
Discuss designs iterations and user flows.

 

4.
Review. 🤓
Refine, evaluate, get feedback from the team, stakeholder review and discussion.

 

5.
Test. 👩‍🔬
User testing: gather insights, evaluate.

 

6.
Refine again. 👩‍🔧
Define problems, update, implement and review.

 

 

7.
Develop. 👫
Deliver product and specs work, with developers to ensure ui and ux is built to creative specifications.

 

8.
🙂 🕺💃
Do a happy dance, celebrate, send memes, tell jokes in hindi, keep morale inspired for the next round.